WIA members should have received the latest industry benchmarking data from STR Global (formerly Smith Travel Research) today in their InnSider newsletters.
Members can also click here to view the June data. The information is password protected for WIA members only, please contact Michelle in the WIA office for assistance with your username & password if needed. Not a member? Check out JoinWIA.com now to get started!
Do you know where to find the latest lodging occupancy & ADR statistics for your budgeting needs? Do you know how you stack up against your comp set each month?
The graph above shows statewide occupancy data provided by STR Global. Each month, WIA members receive the latest Wisconsin lodging industry figures for their region and metro market via email in the InnSider newsletter.
If you’re not a WIA member, click on over and see what else you’re missing!
Through both print and electroinic communication, Wisconsin Innkeepers members are kept informed of the latest industry news. The quarterly Inn Touch magazine, monthly “InnSider” e-newsletter and timely e-Alerts & Legislative Briefs put the most current & relevant lodging industry updates and information at your fingertips. From the latest on revenue management to marketing tips, energy cost savings strategies to comparative wage data, WIA publications keep members in-the-know.
Whether you’re looking for money saving ideas, industry benchmarking data or have regulatory or room tax questions, WIA will provide the answers. Each month the “InnSider” e-newsletter features the most recent occupancy, RevPAR and ADR data available from Smith Travel Research: statewide, by region and by metro market.
What to do if you’re not receiving the InnSider every month in your email:
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