Free Webcast: Demystifying Social Media Measurement

Presented by the American Marketing Association:
DATE: Thursday, March 25, 2010
TIME: 12:00 pm CT
PRESENTERS:
John Lovett, Senior Partner, Web Analytics Demystified
Alli Libb, Moderator, American Marketing Association

DETAILS:
“The social media frenzy is escalating as millions of consumers flock to sites like Facebook, Twitter, YouTube and Flickr to find their social media fix. Now marketers seek out customers in these new channels with an estimated 86% that plan to increase their investments in social media activity this year. However, among these marketers, a staggering number are failing to measure the effects of their efforts. Yet, dollars are flowing from traditional marketing activities to social media methods. Now more than ever it’s imperative to measure the results of social media marketing.

Join John Lovett, an expert from Web Analytics Demystified as he strips away the hype of social media and apply proven measurement practices. In this session you’ll learn how to:

• Identify the focal point for measuring social media activity
• Align strategic measurement with business objectives
• Create Key Performance Indicators for social media measurement
• Recognize metrics that offer insight into your customers social activity
• Use a framework for truly understanding social media marketing”

Click here to learn more & register.

The WIA does not endorse either the AMA or Web Analytics Demystified, nor any of their seminars, materials, or information, and will not be held accountable for any such representations. The information above is simply provided as a courtesy to our members.

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