Good Tips for Bad Reviews
July 2, 2009Everyone has had to face criticism in their professional lives, but not many of us are subject to nasty, negative and sometimes completely untrue remarks on our performance posted for millions of others to read on the web. For years now sites such as TripAdvisor and Yelp have enabled consumers to post feedback from their experiences, both positive and negative, online for others to read. And read they do, consumers overwhelmingly trust these user-generated review sites more than information from a property or company’s own site.
Yet, what do you do if your business/ property is the victim of negative online reviews? Check out the following articles:
- It Used to Be That an Unhappy Hotel Guest Would Tell 3 Others, Now They Tell 3 million (With Less Effort)
- Beating negative hotel reviews: An action plan for proactive reputation management
- How Companies Should Respond To Negative Reviews
Finally, just last week, this interview with TripAdvisor CEO Steve Kaufer was posted by SDNN.com: Can TripAdvisor reviews be trusted? Find out who’s gaming the system. 
Makes you wonder how wise the owl really is…
